Winning Strategies to Increase Egg Sales

We are delighted to announce Professor David Hughes, Emeritus Professor of Food Marketing at Imperial College London, will be delivering our next IEC Business Insight session.

Professor Hughes will explore how egg businesses can maintain and increase regular egg purchasing occasions through strong merchandising and developing the sustainable nutrition narrative. He will also discuss the consumer need to feel good about food purchases, and how egg businesses can tap into this.

Join us at 14:00 GMT (London) on Tuesday 23 February for what is set to be a highly engaging and insightful IEC Business Insight.