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December 2022 Newsletter

Improving poultry meat quality

2020 breeder signals

Edited by Massimiliano Petracci (University of Bologna) and Mario Estévez (Universidad de Extremadura)

Recent years have seen a rise in the number of consumers wishing to know more about the journey their food takes from farm to fork. Consumer expectations of the sensory and nutritional qualities of food products have increased as a result. Poultry producers and processors must balance these quality parameters with other requirements such as yield and animal welfare.

Improving poultry meat quality addresses the wealth of recent research on the genetic and environmental factors affecting the development of quality traits in poultry meat and their potential implications for breeding, husbandry and postharvest processing. This collection also reviews recent advances in understanding colour, texture and flavour development in poultry meat.

A particular focus is coverage of key poultry myopathies associated with modern broiler production such as white striping, wooden breast and pale soft exudative meat. The book considers their causes, impacts on meat quality and how these defects can be prevented or overcome.

WPSA members can purchase the book with a 20% discount by using the code PMEAT20. This discount code expires 28th February 2023.

More information

WPSA Calendar

For all WPSA meetings see the WPSA Calendar

Date: 05 June 2023

Date: 05 June 2023

Travel Grant Programme

For information about the Travel Grant Programmes click here.


Travel Grants can only be requested for WPSA events.

Only WPSA members can apply.


Travel Grant application forms

Speakers' Bureau Programme

For information about the Speakers' Bureau Programme click here.


Branch Development Proposal

In the Board meeting held during WPC2016 in Beijing, China, the Board decided to increase the funds available for Branch Development by making a formal call for Branch Development Proposals.
The maximum budget for a proposal is US$4,000.

Deadlines for submission are January 1st and July 1st.


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